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The VAM™ Library is the foundation of the VAM™ online digital asset management system.
It establishes a central database storage facility for marketing communication assets such as logos, images,
graphics, printed material (brochures, point of sale, stationery, advertising etc) and key associated information.
These are referred to as visual assets.
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VAM™ Library provides organisations with both continuous improvement in communication supply chains
as well as protection of valuable intellectual property.
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Once visual assets are stored in the VAM™ Library, they can be made available for use and re-use
by defined groups of people inside (marketing, procurement, corporate affairs, etc) and outside of an organisation
(service agencies, distributors). Being web-based and password protected, it is available 24/7 anywhere in the world.
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VAM™ Library reduces supply chain costs and speeds delivery to market.
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