| Speed - VAM™ cms (Campaign Management System) |
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VAM™ CMS is an industry need based module within the VAM™ online digital asset management solution.
It works on the premise that the assembly process is repetitive and that the same visual assets are required to
be used to create the myriad of communication material used by marketers today in ongoing promotional campaigns
including catalogues, product manuals, press advertising.
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In VAM™ CMS, every task begins and ends in one place. A campaign brief is generated online by a client user
and then VAM™ CMS’s automated page build functionality retrieves nominated visual assets and associated meta-data
from the linked VAM™ Library and automatically populates pre-defined page templates. Proofs are viewed, edited
and signed off online. Completed pages are then combined into one document and flow through the next stage of
the production process - print and delivery.
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An added feature of VAM™ CMS is the system’s ability to provide a collaborative environment for product suppliers
to maintain the integrity of the visual assets and associated information used to build campaign material. Being
web-based and password protected, it is available 24/7 anywhere in the world. Campaign managers then have the
flexibility to personalise details such as pricing, offer period, availability terms and conditions, etc. within
their own catalogue, product manual or press advertising.
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VAM™ CMS provides a platform for process improvement , speeds delivery times to market and lower campaign costs.
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